Mainly because breakthrough doesn’t come from looking ahead to factors to settle. It comes from selecting to steer when factors are still uncertain. Which decision—to keep heading, to keep clarifying, to help keep aligning—will be the distinction between transformation that fades and transformation that finishes. A company conducting a digital https://www.ecom-group.com/2025/11/14/business-transformation-in-e-commerce-renovation-vs-innovation/