Simultaneous auction–header bidding improved on the traditional sequential process of RTB by enabling multiple demand sources to participate Per the auction at the same time. Google sends the bidder application a bid request that describes an impression being auctioned. The bidder's account is configured to use the PROTOCOL_ADX RTB protocol https://pubblicitonline90012.webdesign96.com/28889427/the-ultimate-guide-to-pubblicità-digitale