Cleary, Website without structured facts gives no clue whatsoever to a pc exactly what the Website is about. On the other hand, Website with structured knowledge gives a lot more information and this means: we can easily see that it's a web page of some company, which describes some product, https://addons.prestashop.com/pt/seo-referenciamento-natural/31857-rich-snippets-automaticos-json-ld-opengraph-seo.html