In today’s globalized marketplace, traditional festivals have seamlessly crossed borders, propelled by digital connectivity and advanced logistics. A compelling case is the growing demand to send Rakhi to Finland and other international destinations, highlighting how cross-border e-commerce is reshaping seasonal gifting. https://www.articleted.com/article/951469/350067/How-Cross-Border-E-Commerce-is-Transforming-Seasonal-Gifting--Insights-from-Rakhi-Deliveries-to-Finland